The Crimson & Gold Collective

Recruit. Retain. Reward.

Providing NIL opportunities to student-athletes at the University of Denver

We believe, first and foremost, that a University of Denver degree is of the greatest value to University of Denver student-athletes. The collective's primary mission is to be a complementary initiative to our often underserved student-athletes, who would benefit by pursuing earning opportunities while also carrying the dual responsibilities associated with student-athlete life.

The University of Denver has a rich tradition of athletic success, with a history that dates back over 150 years. The Crimson & Gold Collective serves as both a symbol of this proud history of excellence and a rallying point for fans, alumni, and supporters of DU athletics who share an interest in providing student-athletes with the resources they need to thrive during their time on campus.